7 Easy Ways to Improve Brand Recognition

Knowing how to improve brand recognition is essential to the growth and success of your company. Brand recognition is a motivating factor for many consumers when it comes to choosing which service or product to buy. Having a brand that is easily recognisable helps to secure your position in your industry and hold on to your customers.

There are many cost-effective ways to improve your company’s brand awareness. For example, using social media, developing a content marketing strategy, or hosting an event with a keynote speaker are all great ways to strength your brand.

Although it may not cost a lot of money to strengthen your brand, you should have a definite brand-boosting strategy.

In this article, you will find out 7 ways to improve how your company is perceived by consumers and what you can do to increase brand recognition.

The Importance of Brand Recognition

First of all, it’s important to understand how brand awareness can affect the success of your business. There are 4 main reasons why your company should strive to continually improve its brand recognition:

• Gives you a competitive advantage. A strong brand helps you stand out from your competitors. This helps you to market your products easier and reach a wider audience.
• Brands promote customer loyalty. Customers stay loyal to strong brands with which they have had a positive experience. They will also promote your brands among their peers on social media.
• Strong brands add value. If your products or services are associated with a quality and a positive experience, you add value to your business. Customers will be willing to pay extra for your products.
• Secure a market position. A strong, easily recognisable brand will secure your market position among you competitors.

How to Improve Brand Recognition – 7 Easy Ways

Here are some of the best ways to promote your brand and increase brand awareness:

1 Use social media to promote your brand

Social media offers all businesses the chance to easily develop and strengthen their brand. In fact, every business that wants to improve brand recognition needs to have a profile on at least 2 or 3 social media platforms.

Developing a social media marketing strategy helps to keep you in the mind of your customers. There’s an old adage: “out of sight and out of mind.” If you aren’t regularly reminding your target audience that you are still “open for business” they may go elsewhere.

2 Provide outstanding customer service

Consumers are looking for a positive experience with the products they buy. This means offering guarantees, prompt service, and a good after sales experience. This will help consumers to associate your business with a positive experience and thus strengthen your brand recognition.

3 Provide value to customers

Another way to improve your brand recognition is to provide value to your customers. Many businesses make the mistake of focusing on making the first sale. However, if you provide on-going value to customers, they will view your company as the ‘go-to’ company.

You can provide value by offering special deals for existing customers, having a loyalty program, or sending free information.

4 Be consistent in marketing

Although your brand is more than just your logo, motto, and colour scheme, it is very important to be consistent across all platforms. This means that it is instantly obvious to customers that they are dealing with the company they have come to trust.

Make sure that your logo is exactly the same on your website, social media profiles, emails, and any other promotional material that you use. If you operate from a ‘bricks and mortar’ property, your logo and branding should also match your online profiles.

5 Send helpful newsletters

Sending newsletters is another way to increase brand awareness and provide value to your customers. For example, most consumers are looking for solutions to problems. So, a regular newsletter with ‘how to’ tips will help to strengthen your brand.

You can strengthen the value of your brand even more if you don’t try to sell products each time you prepare a newsletter or email.

6 Have a strong content marketing strategy

A strong content marketing strategy will increase your online footprint across all Internet platforms. There are many ways you can improve brand recognition with content marketing. Here are some great ways to do this:

• Have a regular blog on your website that provides value to consumers.
• Video marketing is very popular and between Facebook and YouTube, there are over 13 billion videos being viewed online daily.
• Create infographics and share them on social media.

7 Hold an event

Another way to improve your brand recognition and also strengthen your brand among employee is to hold an event. This could be in the form of a corporate event, a charity fundraiser, or a social summer barbecue.

If you decide to host an event to strengthen your brand recognition, then choosing the right keynote speaker is essential. When a well-known person is associated with the values of your business, this has a tremendous effect on increasing brand awareness. This has the effect of highlighting the core values of your company.