Founder CEO "The Impossible Institute"

Dan Gregory helps business create engagement at every level. A captivating speaker and CEO whose business acumen is matched with wit and intellect.

Daniel Gregory is the founder and CEO of The Impossible Institute™, an Innovation and Engagement organisation that advises management and sales departments on what truly drives their customers and employees.   Creativity, collaboration,culture, innovation, sales, marketing  are only a handful of topics he has tackled for organisations. He also regularly advises the C-suite and Boards on how to lead with the power of a purposeful and compelling identity in a rapidly changing world.

In a 20 year history as a thought leader in marketing, NPD and communications, Dan Gregory has worked with the biggest global brands and  won countless awards around the world for creativity, effectiveness and ROI.  In terms of accolades not much has changed as clients continue to rave about his innovative, creative presentations delivered with intelligence and humour.  With his experience on the ABC’s Gruen transfer and time spent the US and UK as a stand-up comedian his delivery and timing is impeccable.  With his experience and depth of knowledge there are few topics Dan can’t bring his focus to.  His keynotes and workshops are supported with hours of research and some of the sharpest writing in the our industry has seen.

Presentation Topics Include

• Cultures of the Willing: Lead with attraction, alignment & engagement
  
• Read the Room: How to identify people’s core drives through personality profiling
  
• The Persuader’s Art: Take your presentation skills up to level “MadMen”
  
• Building Belief: Increase confidence & engagement using the art and science of belief
  
• How to Motivate Anyone… Even You: Learn what makes us buy & buy in
  
• Win Them Over: How to build consensus and drive alignment
  
• Change Positive™: Do more than manage change… lead it!

Testimonials

A highly engaging, entertaining and thought provoking workshop around entrepreneurship, risk taking and decision making within a highly regulated environment.
Bayer, Sydney Australia

What a fantastic way to kick off the new year!
Phoenix USA

Over 100 leaders in the real estate industry left our convention buzzing with possibilities.
Brisbane Australia

One of the top 25 C-Suite Speakers to watch
New Jersey USA

Comedy relief from down under…with a huge helping of #knowledge.
San Diego USA

The psychologist and business person in me are in heaven.
The Entourage, Sydney Australia

A highly engaging, entertaining and thought provoking workshop around entrepreneurship, risk taking and decision making within a highly regulated environment.
Future of Leadership, Brisbane, Australia

Dan's talk had the room engaged from the outset and took our team on a 90 minute journey, resulting in eyes and minds being opened to new opportunities. The feedback after the event was overwhelmingly positive and we wouldn't hesitate in working with Dan again in the future.
Merck Sharp Dohme

The feedback that we have received to Mr Gregory's address has been nothing short of fantastic with comments like “best keynote speaker ever", “insightful", “entertaining" and “extremely engaging". A truly delightful and generous gentleman."
Radio Sales Network

Dan has that unique ability of entertaining an audience with humour while giving them a wide range of marketing strategies that can make a significant difference to their bottom line.
Australian Fitness Network

Seeking counsel of experts is the best way to do things right, the first time. Over one hundred leaders in the real estate industry left our convention buzzing with possibilities after just over an hour with Dan. If you need an advertising, marketing, social media consultant - or an excellent convention speaker - if you don't engage Dan Gregory, in my opinion, you have rocks in your head.
Pittard Training Group

Rarely have I heard anybody articulate their thoughts with such clarity and vision. His intelligence and insight provides a much greater understanding of how to engage your customers, consumers and the community. I would whole heartedly recommend Dan, you will never be disappointed.
Horticulture Australia Ltd

Anybody who can attend Dan's presentations should consider themselves very privileged.
Macquarie University

Charming, witty and entertaining were the adjectives used to describe Dan's presentation and the industry knowledge that Dan holds is second to none. Recommended listening.
TAFE NSW

Dan has a remarkable talent for communicating important topics in a very entertaining and memorable way. Half an hour with Dan and my apple growers were raving about the benefits of marketing! No one else could have achieved this!
Horticulture Australia Ltd