Social Analyst

A science graduate; David’s early career was in Europe with trans-national organisations such as Nestle, Cadbury Schweppes & Wilkinson Sword. On coming to Australia David held the position of Director of Strategy Planning with McCann-Erickson and then a similar post with Y&R Mattingly, until founding the independent consultancy, The Strategy Planning Group in 1990.

David has direct experience across a wide and diverse range of markets and organisations including:

• Finance & insurance
• Food & beverage
• FMCG
• Toiletries & cosmetics
• Pharmacy & healthcare
• Government
• Advertising & communications
• Fashion & home wares
• Grocery
• Publishing & broadcasting
• Consumer durables
• Agri-business
• Telecommunications
• Travel & tourism
• Automotive

David has authored a number of reports on Australian social change:

• A Green Piece - The rise of consumer environmentalism
• Fit & Proper - CSR and corporate reputation
• She Won’t Be Right - The future of the Australian family
• You Are What You Drive - Australians’ relationships to their wheels
• When I’ve Made Our Minds Up - Women’s control of household finances
• Talking About My Generation A dissection of Australia’s Baby Boomers

David is an occasional writer and broadcaster and a widely quoted social commentator.

Presentation Topics:

• Social Trends and Issues
• Business Topics
• Creativity and Innovation

Testimonials

One of Australia's best-known business fortune tellers
AFR Boss Magazine

David Chalke brings statics to life
Department of Premier & Cabinet

Australia's most charismatic Social Analyst
Charlie Pickering

Witty in his pulse taking of the Australian psyche
The Age