Founder – Mambo and Deus Ex Machina

Mambo founder Dare Jennings is one of the most celebrated icons of Australia’s rag trade. The immediately recognisable graphics are designed around strong political, religious or humorous themes, and the company is renowned for its quality and innovation. 

Since selling the label, Dare refocused his ‘can do’ attitude into building a loyal following for his cult motorcycle outlet, Deus Ex Machina. Dare’s entertaining anecdotes describing pitfalls and leadership offer audiences insight into the management of a global brand.

Dare has had over 30 years’ experience creating his own trends. He recognises the importance of culture, inspiration and innovation and in learning to nurture those traits within yourself, your business and its employees.

Presentation Topics Include

• Mambo to Deus: how to lead a brand revolution
  
  • Recognising what you know (and ignoring what others are doing)
  • The importance of backing yourself
  • Creating the story of your business
  
  
• Mambo to Deus: leading a global business
  
  • Creating a unique identity without the clichés
  • Selling ice to Eskimos - claiming cultural icons as your own
  
  
• Mambo to Deus: leading culture from the front lines
  
  • Immersing yourself in your market
  • Being your own best customer
  • Creating and building the culture of your brand